This involves the optimization of the code within your web site for your keyword universe and typically includes the modification of a number of key elements within the web site including: page titles, page headings, page content, meta tags, overall keyword density and the inclusion of a sitemap.

Our focus is on ensuring the home page of your web site is optimized for your most important primary keywords while the other pages in your site are optimized for both your primary keywords and secondary keywords depending on the page content. The process starts off with the initial optimization of your web site using information from our initial analysis.

Once these initial optimization changes have been indexed and picked up by the major search engines, we analyze their effectiveness and make further optimization tweaks as required. It is important to note that web site optimization on its own will not necessarily lead to good rankings and this is just part of the overall process.